After all, what is Brand Humanization?

Many years ago, when Windows 95 was still the revolution of the moment and “friends” were people you really knew, the rules of engagement between customers and brands were very different. Businesses and consumers only knew each other when a business transaction took place.

Well, that kind of objective and unrelated relationship was in the past for brands that want to succeed in the future. Today, business relationships are much more personal. The popularization and evolution of computers and the use of the internet have changed everything. Companies that want to stand out in the market need to seek to build emotional connections with their customers, becoming part of their lives in their homes and in their hearts.

And that’s what Brand Humanization is looking for. Want to know more about this strong worldwide trend and how it can benefit your business? Follow us!

Why humanize your brand?

Brand Humanization means making your brand more human. And why is it important? Think about it! People connect with people, not with logos. Behind every share on your Facebook page, every follower on Instagram, every customer that makes a purchase, there is a human being.

And when you can humanize your brand, you can really connect with the new consumer of the digital age, who does not want to buy from companies, but from brands that really inspire feelings and experiences.

Look at Apple, for example. You probably know someone who has an iPhone because they are really passionate about the brand. Of course, if that person is not yourself. It is this kind of love that humanized brands inspire, and it is this kind of relationship that you must build with your customers.

What are the benefits of Brand Humanization?

Humanizing your brand will bring you benefits. To begin with, it will move you from a company with no identity to one of which the consumer is not only a fan but also a true ambassador.

Brands like Apple are so closely linked to their market base that you can practically conjure up an image of the type of user who prefers their products, for example.

The heart of it is continuous dialogue. Social networks have provided you and your marketing team unrestricted access to your customers and consumers. Now you can see what they think of your brand, have a genuine conversation about where they think you can improve it, how they expect your brand to be in the future, and what you can do to improve products and services.

In this way, the customer’s needs and wants can be met exactly as they expect. The result is a human brand that generates loyalty in its customers, increasing sales and improving the performance of the internal team, whose morale will be high.

And you, are you going to stay out of this? Comment on the subject and tell us a little about how your customers relate to your brand.