4 tips on how to use social media to strengthen a brand

Branding is the main ingredient to strengthen a brand. When you can use it on social networks, the results are amazing. Branding is associated with building brand value.

Want to know how you can use social networking to strengthen a brand? So check out our practices and start applying them asap!

1. The off and online identity of your brand

Many companies already have an identity that is applied in printed media. But when they apply for digital actions, they forget to follow an essential standard for the right identification of their audience.

Social networks are highly visual, so it’s important that your brand has a consistent visual identity in images and videos, regardless of which platform you choose.

In addition to the visual identity, your brand must have its own language or appropriate tone of voice. How would you define your brand? More jovial and dynamic? More focused and formal? Know who your audience is (persona) and how they see your brand. In this way, you will be able to create a visual identity and a language that is understood more easily.

2. Posting schedule helps build a brand

Developing a posting schedule on social networks is essential to maintaining a workflow. The work schedule creates an expectation of your audience. For example, if they are accustomed that every day posts are made or that at weekends have special postings, they will wait for it. So it’s important not to fail.

With a work schedule organized by publishing themes and post formats, you get more chances of interaction and sharing of your audience. In addition, it can monitor reactions and exploit those that have turned out better.

3. Responses are awaited by your audience and create rapprochement

When a user of any social network interacts with your channel, a comment for example, it is important that it be answered. Even if it was not a question, but a positive experience arises when he realizes that you saw the comment and returned in a kindly way.

If the interaction was through a sharing, do some kind of action that shows you were grateful to it. Shares are important for public outreach and brand building. Keep an eye on them and encourage them always!

4. Attention to content that is posted

Some companies believe that to strengthen their brand they need to keep insisting on the logo and institutional contents. This is a mistake. Offer what your audience expects and it will be grateful. And you fool anyone who thinks the public expects only your product or service. It is true that this will depend on what time of the buyer’s journey your customer finds himself. The difference may be in the publication of a solution to a problem, if it is in the attraction phase, or content more focused on the product if it is in the moment of deciding to purchase a solution.

This is experience marketing, it is providing good times to your audience. And it is possible in social networks. See an example, if your company is from the tourism area, have you thought about developing some videos showing the main tourist destinations for each audience profile? And how about posting guiding care about airports, cruises, luggage, documents etc. Help your audience it will be grateful!

Want to know other tips on how to strengthen a brand through social networking and other practices? So follow us on social networks and follow relevant content like this. There’s always news there!