How to make Inbound Marketing planning allied to Branding

The development of Branding is not limited to having a cool logo, but developing a series of strategies to strengthen the personality of the brand, touch people’s emotions and engage them, as you know. Now, try to imagine Inbound Marketing planning allied with Branding strategies!

Continue with us and you will know the result of this combination.

Branding in the Digital Age

Before, brand strategies were targeted at a limited number of people. The only way to get involved with the target audience was through a conventional action plan. This plan used the traditional marketing mix, especially promotion, more specifically communication – the last stage of the Branding project. Accordingly, some actions were hostage to the purchase of physical spaces to communicate the brand, which required increasing investment, damaging the results because there are no guarantees of measurement. Today this is known as Outbound Marketing (TV, radio, newspapers, magazines and other physical media).

Digital marketing has expanded the possibilities for the company to interact with the consumer and has revolutionized the way they do marketing with guaranteed results. An example of this is the phenomenon of social media. With their help, it is possible to boost Branding actions before, during and after they happen. And they perpetuate themselves.

However, it is not just the social networks that contribute to boosting Branding, but Inbound Marketing strategies in their entirety. Let’s explain why.

Planning Inbound Marketing Allied to Branding

Inbound Marketing planning combined with Branding represents the perfect revenue to generate value and credibility for the brand through its internet audience.

This means being able to retain customers, have passionate followers, win new customers and triple sales. It is important to consider that the initial focus of this action is not sales, but offer valuable information to the target audience, in this case a buyer persona.

Within the strategy of Inbound Marketing, the client’s journey goes through four different stages: attraction, conversion, closure and enchantment.

ATTRACTION AND CONVERSION

In the attraction phase, he is looking for solution to solve some situation or problem. So it is extremely important to have a blog with relevant articles, structured with SEO techniques (strategy that uses keyword-based searches), to attract potential customers through Google.

In the conversion phase, the user becomes a lead, that is, you have the contact and can provide other content to meet your needs and continue the relationship.

LOCK AND ENCHANTMENT

Then, when it is ready, you will make the purchase of your product or service (closing phase). Lastly (enchantment), your company has all the information you need to work on customer loyalty.

During this journey, the company is gaining the position of authority on the subject with the help of producing useful content. So the Branding actions take a ride with Inbound Marketing and the only rule is to delight the customer.

The strategy put into practice

Brands like Coca-Cola and so many others are doing a great job of putting the two strategies together. In addition to the production of useful, joyful and entertaining content, they sponsor sporting events and offer ticket purchase services through the site. And another: they do not stop interacting with the target in social networks. How not to fall in love with them?

Did you realize how important it is to structure Branding actions within Inbound Marketing planning? This is how your company approaches the consumer, creates affective ties and conquers national recognition. Think about it!

And then? What do you intend to do to strengthen your brand? Leave a Reply.