4 digital marketing trends for you to watch

Marketing is a discipline that is constantly updated and always accompanying the technological advances of its time. This feature is even more striking in digital marketing as it is fully technology-driven and relies on digital devices to promote interaction between people and brands.

To help you keep your strategy up to date, in this article we will talk about 4 digital marketing trends that your business needs to follow to build a good relationship with your customers. Check it!

1. Inbound Marketing

Inbound Marketing is one of the major marketing trends in recent years. This trend is gaining more attention from small to large companies, present in the digital marketing planning of thousands of organizations in Brazil and worldwide.

If you still do not know, Inbound Marketing is a strategy that seeks to attract the attention of customers and build relationships with them before offering the products and services of your company.

By producing attractive content focused on the needs of your company’s customers, you can position yourself as a market authority, gaining the confidence of prospects until they decide to close the deal.

2. Mobile Marketing

Another marketing trend that has caught the attention of the market is the Mobile Marketing.

This is because the number of users of devices like Smartphones and Tablets grows scary every year, making it indispensable to include Mobile Marketing in any digital marketing strategy.

In addition to creating responsive websites that fit well with any screen format, a well-built Mobile Marketing strategy seeks to take advantage of every feature for mobile devices. For example, the geolocation of the user and the possibility of making connections immediately.

The creation of unique applications is also on the rise, allowing your company to have easy contact with all its customers.

3. Branded Content

Branded Content is one of the most attention-grabbing marketing trends in 2016.

Similar to Inbound Marketing, Branded Content is a strategy aimed at creating content that is thought of in your company’s customers. The purpose of Branded Content is to entertain the customer and generate excitement in each of them.

This type of content is primarily intended to excite and gain the attention of customers to the material produced by your company, making them feel connected.

A widely used format for Branded Content are videos shared on social networks, but your brand can go further and produce audio content and even e-books to win over your company’s customers.

In addition to assisting in the branding of your company, this strategy is very useful for gaining new brand advocates and retaining current customers of your organization.

4. Participate more in social networks

Social networking is no longer a novelty in digital marketing for a long time, but it’s still important for any promotional strategy.

The major trend of social networks for companies today is the humanization of brands, making them more and more close to customers.

Social networks like Snapchat and Instagram have been used by companies to publicize the day to day work and the people behind the service offered by the organization.

As a result, the company gets closer to its customers, which facilitates new business and increases the company’s profits.

And you, what digital marketing trends have you been using in your strategy? Do you have any questions on how to put this into practice? Leave your comment telling your story or your questions.