How to differentiate your brand in a traditional competitive market?

Differentiate your brand in a competitive market requires effort. But it is possible. However, it is vital to be updated in relation to new technologies that emerge every day.

digital tools that were seen initially as entertainment, as social media, have become great allies in sales strategies and brand positioning. Digital marketing has grown so much in recent years. You want to better understand how it can help you differentiate your brand? So keep reading:

What is the situation of your company in your market?

If before the e-commerces the market was competitive, now it is much more. Many people are abandoning the habit of going to a physical store to purchase the e-commerce without home leave. And most of the time, the purchase is made by phone.

Even if the purchase is not all done by internet, 92% of users use the Google search engine to conduct research products, services and brands before buying (Ibope Media). So, what you sell is the target of what people say about it on the internet and in social media.

How to differentiate your brand?

You need to differentiate your brand with innovative and strategic ideas. Check out some of them:

Content Marketing:

This proposal aims to attract, create a relationship and convert potential customers through the production of content. This production is based on many marketing concepts like customer journey, the journey of purchases, sales funnel and others.

The strategy of the development of a persona (one semi-fictional representation of your ideal client) to produce relevant and informative content for your audience. The content will draw him and lead him by the customer journey (decision stages that people go through before a purchase), until it is sent to the conversion – that is, the actual sale.

That way you can win your customer the value of your brand. There are customers who are so attracted and welcomed by the relationship that does not mind paying a little more. They want exactly what you are offering and trust you and your company.

Marketing defenders:

When you create a good relationship and provides positive and memorable experiences, you gain advocates of your brand, not mere consumers. That is, those who will recommend and positively evaluate your company.

A good example of defenders are Apple customers, who do not buy a cell any, they buy the iPhone and are keen to display the company logo. Starbucks consumers do not take just coffee, they attend every one universe and experience that the company created to connect people. Thus, these advocates spread the brand name and gain new customers.

Investments in digital ads

You can also perform digital marketing actions that have more instant results as increase conversions and brand reach. There are several options, the most used Google AdWords, the ad appears in the top and bottom of the search page. Advertising campaigns on social media such as Facebook, Instagram and YouTube.

The great advantage of these campaigns over conventional ads (magazine, TV, outdoor, newspaper, etc.) is that everything can is measured and you can review exactly what was the profit on the investment made.

One of the metrics most commonly used in digital marketing is the ROI (Return On Investment), or return on investment. For example, if you earned $ 500,000 and invested $ 100,000 in the campaign, your ROI is 4, that is, his return was 4 times the investment in the campaign.

There are many options to differentiate their brand in a competitive market with solutions in digital marketing. What do you think would work best for your business? Tell your feedback to us in the comments!